A couple days ago I posted a notice on Twitter that I was speaking at the SMPS (Society for Marketing Professional Services) and invited my Twitter followers to attend. John David, principal in David & Garcia PR took me up on my offer.
On the way there I checked Twitter and found this update:
While I was giving my talk, I noticed John pull out his Flip video camera and record part of my presentation. Today, I found this post on Twitter:
Thanks, John. Not just for coming by and posting my work online but for showing me another example of the power of social media.
Want to know what people are saying about you and your competition? Direct your browser to Tweetgrid. You can input the subjects you care about (up to nine) and monitor them in real time. Imagine being able to respond to a customer’s positive or negative comments and jump on an opportunity or fix a little problem before it becomes a big problem.
Our wish for our clients – and all marketers – is that they focus on the message instead of the sale. Shift your marketing focus away from telling the consumer what we think they need to a message that focuses on what the consumer wants. You want to be successful in this economy? Here’s the secret. Research and listen. We must engage consumers in dialog, solicit feedback and ideas, and craft our message (and product) accordingly. Be a part of the community. Social networking takes time, but it’s essential. We must facilitate the conversation through Facebook, Twitter, blogs, you name it.
Social media is without question the newest, best (and inexpensive) way to gain reliable market intelligence about your product. Consumer feedback is what you want. But be warned. You’ve got to have a strong constitution to do this. You need to find out what you’re doing wrong so you can make your product better. Make the consumer part of the solution. By doing this, you gain the consumer’s trust. Once you have that, you’re more than likely going to make the sale.
Wonder what Twitter is? Don’t understand Podcasting, Social Media or Blogs? How about Online Photo Sharing? Now you don’t have to ask your sister’s twelve-year old and watch him roll his eyes. Instead, point your browser to CommonCraft.com. It is a great website that explains all these tech phenomenons in simple, visual, easy to understand videos.
Check it out and stop being confused.