We tip our cap to Agency Spy
June 26th, 2008
Many thanks to Media Bistro and their Agency Spy for their kind words on our new campaign.
We always appreciate a little love from such a well respected site. Cheers!
ESTO 2008: Keynote Speaker Bruce Turkel
June 11th, 2008
TIA- Bruce Turkel Keynote
Every savvy marketer knows that an organization’s brand is its identity in the marketplace. A brand executed with consistency signals far more than a look and feel, it signals a promise to customers that creates loyalty and ultimately influences the bottom line. According to our branding expert, Bruce Turkel, building and communicating a great brand is as simple as 1, 2, 3,…7.
Using entertaining anecdotes and real world examples, you will learn the key steps to brand building, practices that will add value to your product or service by making it more valuable to customers, help in identifying your distinguishing attributes, and Turkel’s own seven-step protocol for building brand value.
Click here to learn more about the conference.
Holiday eCards
December 19th, 2007
I generally think eCards are the lazy man’s way to send holiday greetings. But thanks to technology and creativity, here are a few that are rather well done.
BC Hydro, Tourism Australia, and TURKEL.
Join the Party
October 23rd, 2007
Of course you’ve heard how blogs are the new fashion for every business under the sun. But what you probably haven’t heard is how some people are using this powerful tool to make the world a better place by raising awareness for humanitarian causes. Click on the Blog Party logo to see how Tim Richardson, a very good friend of TURKEL, has created a venue for doing just that.
Will Nike drop Vick?
August 21st, 2007
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity.
Although Nike (Vick’s largest sponsor) has delayed the release of the new Air Zoom Vick V shoe, they have not yet announced whether or not they will leave him.
Credits:
Story to LA TIMES/ Picture to Sydney Morning News
What The Bloody Hell Were They Thinking?
March 30th, 2007
Have you seen
If you live in
So far,
Brain Darts (Part 2/3)
February 14th, 2007
3. Make It Simple.
How many times have you seen an ad and walked away thinking, “What on earth were they talking about?” If the message isn’t to the point, consumers simply won’t take the time to figure it out. They have much better ways to spend their time.
Of course, making it simple isn’t always an easy thing to do. The challenge is finding the one most relevant aspect of your brand and communicating that in an interesting way.
4. Make It Quick.
If consumers do indeed have better things to do than to figure out your message then it also makes sense that they will not invest too much of their precious time paying attention to your marketing. As George Bernard Shaw famously wrote: “…I apologize for writing you such a long letter, but I simply did not have the time to write you a short one.” You need to invest the time in paring your message or your consumer will simply pass you by.
5. Make It Yours.
Because consumers are bombarded by so many messages, how do you make yours stand apart from the rest? You have to own your messages. You have to find a unique voice that no one else in your industry can claim. Making it yours means staying abreast of what your competitors are doing so that you can zig when they zag. Don’t be different for the sake of being different. Be different because you know and can show that, in fact, you are different.
