Tourism. The Rodney Dangerfield of Industries.
July 27th, 2010
What do Rodney Dangerfield and the tourism industry have in common? Neither one gets any respect. [TO READ MORE, CLICK TITLE].
Posts Tagged ‘BP’
What do incompetence AND arrogance add up to?
June 18th, 2010
Incompetent and arrogant is no way to go through life whether you’re a musician or an oil company. [PLEASE CLICK TITLE FOR WHOLE ARTICLE].
Knowledge is power. Really?
June 14th, 2010
Some companies are benefiting from the Deepwater Horizon disaster. And they’re not the ones you think. [CLICK ON TITLE FOR WHOLE STORY].
What Will Happen When People Forget About The Oil Spill?
June 7th, 2010
What happens when the next great new event pushes the Deepwater Horizon off the front pages? What will be the long-lasting effects to the beachfront tourism industry from Texas to Florida and beyond? [PLEASE CLICK ON THE TITLE FOR THE WHOLE STORY]
Why People Shouldn’t Not Come
June 4th, 2010
Saying “we don’t have oil” is just telling people why they shouldn’t not come. Surely there’s got to be a better solution to saving gulf coast tourism. [CLICK ON TITLE FOR WHOLE STORY]
The Real Cost Of Tourism
June 2nd, 2010
The knee-jerk response of organizations such as the Government and BP is to throw big money at big problems. Let’s look at the reasons why this money has to be spent. [PLEASE CLICK ON TITLE TO READ WHOLE ARTICLE]
Is Shell jealous of BP’s misfortune or are they high?
May 28th, 2010
Is Shell jealous of BP’s misfortune or are they high? [Please click on title for whole post]
Money, Marketing, Politics, and Oil
May 25th, 2010
Like politics, money is the lifeblood of marketing. Without the budget to get your message out to as many people as possible, even a cogent, compelling marketing strategy can fall flat. [Please click on headline for full article]
Striking the Right Tone on Tourism Amidst the Gulf Oil Spill
May 17th, 2010
While BP continues its efforts to try to stop the catastrophic oil leak in the Gulf of Mexico, promoting the Gulf beaches during the spill is a crisis on land for the Gulf Coast tourism industry. I recently spoke to National Public Radio (NPR) on how the Gulf region should market itself to prepare for the oil spill. The interview aired on Friday’s (May 14) edition of “All Things Considered.”
An additional insight I discussed with the reporter was the suggestion to look at the real consumer draws to the area. That is, why do consumers actually go to Mississippi’s Gulf Coast in the first place? Research shows that the number one attraction in the region is casino gambling and that a large majority of gamblers have no interest in visiting the beach at all.
Combine this with our first rule of Building Brand Value – All About Them – and it becomes clear that there are very compelling reasons for Biloxi’s audience to visit regardless of the beachfront situation. And because all eyes are on the region, now might be a particularly effective time to advertise as consumers are interested in knowing what’s happening in the area.
None of this should suggest that the oil spill will not affect Mississippi’s coast but that there are effective, productive and forward thinking things the region can do now to maintain and increase its business.
