Posts Tagged ‘Branding’


LOL, LMAO, IMHO, POS and Other Critical Acronyms.

July 19th, 2010

My experience proves that Delta stands for “Doesn’t Ever Leave The Airport.” What do other acronyms say about the brands they represent? [CLICK ON TITLE FOR WHOLE ARTICLE]




What’s In A Name?

July 13th, 2010

Is there any connection between what something is named and what it does? [PLEASE CLICK ON TITLE TO READ ARTICLE].




How to damage your brand – the Toyota way

March 8th, 2010

Toyota did irreparable harm to their brand because they violated the pact they made with their consumer. TO READ WHOLE STORY CLICK ON TITLE.




Barack Obama, Sarah Palin and Branding Health Care

March 1st, 2010

How Barack Obama used branding techniques to sweep into office and forgot all about them when it came to passing health care. CLICK TITLE FOR WHOLE STORY