Branding Destinations

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It’s no secret to anyone who knows our work that we spend a lot of our time branding destinations. To date we’ve worked for El Salvador, The Alabama Gulf Coast, The Mississippi Gulfcoast, and more famously Kissimmee and Miami.

A few weeks ago I wrote about Australia’s great new program, “So Where The Bloody Hell Are You.”

Now I just found a fascinating Newsweek article on country branding titled Visitors Wanted.
Branding a country for tourists requires vision, honesty and citizens who love themselves” that’s worth a read.

Posted on May 24th, 2007


George Knox- The Knox Firm

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Click on George to visit The Knox Firm

Posted on May 24th, 2007


What’s Second Life All About, Anyway?

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Since I’ve posted the stories about Costa Cruise Lines introducing their latest ship online, so many people have asked me about Second Life that I thought an explanation was in order. My brother Doug turned me on to a great intro article Entrepreneur.com just published.

Read all about it here.

Posted on May 23rd, 2007


More on Costa Cruise Lines’ Second Life Debut

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Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).

Building brand value with their Second Life introduction, Costa worked together with their Italian ad agency and a company called Virtual Italian Parks. Virtual Italian Parks also created a land inside Second Life called “Parioli” which is a reproduction of an area in Rome.

What’s so interesting is how the guys from Virtual Italian Parks list their Second Life Avatar name in their contact info:

CEO – Amministratore Unico
Ing. Bruno Cerboni
email: bruno.cerboni@virtualitalianparks.com
Second Life: Bruno Echegaray

Relazioni Esterne
Giuseppina Scardino
email: giuseppina.scardino@secondlifevip.com
Second Life: Josephine Skall

Posted on May 23rd, 2007


Michael Spring- Director of the Miami-Dade County Department of Cultural Affairs

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Click on Michael for a guide to Miami culture

Posted on May 23rd, 2007


More Creative Ways To Stop Smoking

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Posted on May 22nd, 2007


The Future of Virtual Cruising

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Costa Cruise Line held the inauguration of their newest ship, The Serena, over the weekend. What’s cool is that they did a simultaneous virtual inauguration on Second Life. And from what we saw, tons of people (Avatars) showed up. The DJ party in the disco was packed!!!

Click here for Costa’s press release. Of course, if you have an account on SL, check it out in real — I mean virtual — life.

Posted on May 22nd, 2007


John Riordan- Virgin Airways

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Click on John to get the Virgin Airways experience

Posted on May 22nd, 2007