It’s no secret to anyone who knows our work that we spend a lot of our time branding destinations. To date we’ve worked for El Salvador, The Alabama Gulf Coast, The Mississippi Gulfcoast, and more famously Kissimmee and Miami.
A few weeks ago I wrote about Australia’s great new program, “So Where The Bloody Hell Are You.”
Now I just found a fascinating Newsweek article on country branding titled “Visitors Wanted.
Branding a country for tourists requires vision, honesty and citizens who love themselves” that’s worth a read.
Since I’ve posted the stories about Costa Cruise Lines introducing their latest ship online, so many people have asked me about Second Life that I thought an explanation was in order. My brother Doug turned me on to a great intro article Entrepreneur.com just published.
Read all about it here.
Building brand value with their Second Life introduction, Costa worked together with their Italian ad agency and a company called Virtual Italian Parks. Virtual Italian Parks also created a land inside Second Life called “Parioli” which is a reproduction of an area in Rome.
What’s so interesting is how the guys from Virtual Italian Parks list their Second Life Avatar name in their contact info:
CEO – Amministratore Unico
Ing. Bruno Cerboni
Second Life: Bruno Echegaray
Second Life: Josephine Skall