Make Business Simple – Four-Word Rules For Success – #3.

5 responses.

Make Business Simple – Four-Word Rules For Success

Rules for Success


If you’ve been reading along, you know we’ve spent the last few weeks talking about the four-word rules for business success.  My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your business better.

Each rule is only four words long because often that’s all it takes to make a huge difference when you build your brand and your business. And it’s because four words are about all my short attention span can handle!

Rule #1 is “Shut the @#$%!! up.” If you missed it just point your browser HERE.

Rule #2 is “Take them to lunch.” If you missed that one just point your browser HERE.

Today’s rule might be counter-intuitive and maybe even a little icky. But in all the years I’ve created brands for some of the biggest companies in the world I have found that Rule #3 proves itself true time and time again. And besides being the key to running a successful business, Rule #3 is also an important component of improving the quality of your life.

Ready? Rule #3 is simple.

Don’t Work With Assholes.

That’s it.

Life is too short, and the world is too small, for you to be spending time working for – or with – people who make your life miserable. Not only do toxic people make your life unpleasant, working for folks like that will not result in great work or enviable profits.

But it gets even worse. That’s because working with unpleasant people will keep you from making money and enjoying yourself, and they will destroy your environments they work within. What that means to you is that your unpleasant clients — and your unpleasant employees — not only ruin the part of your business they are involved in, they can also damage the parts of your business (and your life) that they’re NOT involved with.

Unfortunately, these toxic types can be really good at the technical parts of their jobs. But even those skills are not important enough to keep them around.

Instead they are:

  1. Unpleasant
  2. Unprofitable
  3. Able to destroy parts of your business they’re not even involved with.

Looked at that way, it’s a no-brainer, isn’t it?

Which is why the Four-Word Rules For Success #3 is:

Don’t Work With Assholes.

  5 Responses

  1. on July 12, 2017

    This is one of my faves from you! On point Bruce Turkel!

  2. Bill McElveney
    on July 12, 2017

    Mr. Turkel, I refer to working with assholes and negative people as “Energy Vampires”, they suck the life out of you and your business. I agree with you, stay as far away as possible from these types. Nothing but misery follows.

    Kind regards,

  3. David J. Hawes
    on July 12, 2017


    Thanks… unfortunately I’m self-employed and must work with an asshole everyday

    Thanks for ruining my day!


  4. on July 17, 2017

    So funny Bill. I call them TVs — Time Vampires!!

  5. on July 20, 2017


  Leave a Reply

CAPTCHA ImageReload Image

  • Follow Bruce on the Web

  • Most Recent Comments

    • User AvatarGreat stuff Bruce. Having a belt that’s brown on one side and... by Soren Thielemann says on Traveling Light 2018
    • User AvatarI believe there’s only two kinds of luggage – carry on and... by Caroline de Posada-Rodriguez says on Traveling Light 2018
    • User AvatarSince you don't seem to answer your emails any more, I will... by Bart says on Traveling Light 2018
    • User AvatarThank you for the update. For the clothes, any favorite brands? by Jonathan Kroner says on Traveling Light 2018
    • User AvatarThis is astonishing!!! Sadly, it doesn't surprise me. Dittos on the other... by Douglas Stevens says on When Opportunity Knocks…
    • User AvatarWow! Great observation like always. by Ray Raposo says on When Opportunity Knocks…

  • Archives